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Director of Marketing
Heather Sullivan is the Director of Marketing at TotalTek, bringing over 20 years of experience in strategic marketing, demand generation, and account-based marketing (ABM).
Heather Sullivan is the Director of Marketing at TotalTek, where she leads the company's end-to-end marketing strategy across brand, demand generation, field marketing, and account-based marketing (ABM). With more than 20 years of experience driving growth in the technology and enterprise solutions space, Heather brings a rare combination of strategic vision, creative execution, and analytical rigor to everything she touches.
At TotalTek, Heather is the driving force behind the company's market presence — building pipeline, elevating brand visibility, and connecting the right audiences to TotalTek's portfolio of SAP services, Application Managed Services (AMS), PMO solutions, and Maritime. She leads integrated multi-channel campaigns that span digital marketing, executive events, outbound programs, and industry conferences, including TotalTek's high-profile presence at SAP Sapphire. Her work directly supports TotalTek's growth by ensuring that the company's story reaches the enterprise buyers, IT leaders, and project executives who need what TotalTek delivers.
Heather is a certified Advanced ABM Strategist — a credential that reflects her deep expertise in building targeted, personalized marketing programs that align sales and marketing around the accounts that matter most. Her account-based approach has consistently driven measurable pipeline growth, shortened sales cycles, and strengthened relationships with key enterprise accounts across TotalTek's core markets.
Before joining TotalTek, Heather built an impressive track record at some of the most recognizable names in enterprise technology. At Rimini Street, she led West field and demand generation marketing supporting the company's global SAP and Oracle support business. At RingCentral and 8×8, she developed and executed integrated campaigns targeting enterprise communications buyers across North America. At IBM, she gained foundational experience in global field marketing, partner programs, and large-scale campaign management — experience that continues to inform her approach to complex, multi-stakeholder marketing environments.
Across every role, Heather has been known for her ability to build and lead high-performing teams, translate business objectives into executable marketing strategies, and deliver ROI that earns a seat at the revenue table. She approaches marketing not as a support function but as a growth engine — and her results reflect that mindset.
Heather holds a Bachelor of Business Administration in Finance from the University of West Georgia, a foundation that underpins her data-driven approach to marketing investment, attribution, and performance measurement.
Outside of work, Heather is known for bringing the same energy and intentionality to everything she takes on — whether that's orchestrating a flagship event experience, working as a Court Appointed Special Advocate for children in the foster care system, supporting Veteran organizations or finding her next adventure on the road.
