Heather Sullivan is the Director of Marketing at TotalTek, bringing over 20 years of experience in strategic marketing, demand generation, and account-based marketing (ABM). A dynamic leader known for her data-driven approach and creative vision, Heather has successfully led integrated marketing campaigns across diverse industries, including technology, telecommunications, and enterprise solutions. At TotalTek, Heather is responsible for driving marketing strategy, enhancing brand visibility, and generating pipeline growth through innovative multi-channel campaigns. Her expertise in event management, global communications, and ROI-driven strategies has consistently delivered exceptional results, including significant pipeline growth and enhanced customer engagement. Prior to joining TotalTek, Heather held senior marketing roles at prominent companies such as Rimini Street, RingCentral, 8×8, and IBM, where she spearheaded global field marketing campaigns, developed ABM strategies, and led teams to achieve remarkable year-over-year growth in revenue and market presence. Heather holds a Bachelor of Business Administration in Finance from the University of West Georgia and is a certified Advanced ABM Strategist.